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{"id":224,"date":"2023-02-16T09:15:59","date_gmt":"2023-02-16T06:15:59","guid":{"rendered":"https:\/\/finsense.africa\/blog\/?p=224"},"modified":"2023-02-16T09:16:55","modified_gmt":"2023-02-16T06:16:55","slug":"the-future-of-finance-services-uncovering-the-impact-of-ai-in-2023","status":"publish","type":"post","link":"https:\/\/finsense.africa\/blog\/2023\/02\/16\/the-future-of-finance-services-uncovering-the-impact-of-ai-in-2023\/","title":{"rendered":"The Future of Finance Services: Uncovering the Impact of AI in 2023<\/strong>"},"content":{"rendered":"\n
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The future of finance is changing rapidly. Over the past decade, advanced machine learning has taken over many tasks that humans previously performed.
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From self-driving cars to smart phones, these technologies have advanced at an exponential rate. Now, new technologies are emerging that use artificial intelligence (AI) to complement existing processes and provide insights that allow people to make better decisions.
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In November 30th<\/sup> 2022 Open AI launched ChatGPT.\u00a0 By December 4th<\/sup> the open platform had over a million users, breaking the records other popular platforms.
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Facebook took up to 10 months before accumulation one million users. Twitter took up to 2 years to get to a million users. Last but not least, TikTok, The Open AI innovation received up to 1million users in 24 hours.
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The amount of posts on LinkedIn and YouTube about the supposed solution to all repetitive tasks were uncontrollable. Experts have mixed reactions to the possibilities of AI, some agree that it\u2019s impact has been far-reaching and positive so far.
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Understanding the impact of AI on finance services<\/strong>
Today, AI is an integral part of our lives. From self-driving cars and video games to Netflix\u2019s recommendation engine and Facebook\u2019s algorithm, AI is no longer just in our pocket (it\u2019s in everything).
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But what has this changed for the financial services industry? What are the biggest risks and opportunities that it can bring? And how will AI impact your role in finance moving forward?
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According to the\u00a0 mckinsey-tech-trends-outlook-2022-research-overview.pdf<\/a> Applied AI received $165 billion investment funding in 2022.
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Through the machine learning Canonical\u00a0stack, we are witnessing the democratization of AI. The use of artificial intelligence will aid in the management of credit card fraud risks and the prevention of losses.
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The benefits of AI in the financial industry<\/strong><\/figcaption><\/figure>\n\n\n\n
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Source: insider intelligence<\/a>
The benefits of AI in the financial industry are manifold. The technology is expected to reduce the costs of customer service and improve efficiencies across all stages of the process. It will also enable banks to enhance their product offerings and offer tailor-made services to customers.
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The introduction of AI technologies is expected to provide financial institutions with a competitive advantage, enabling them to better adapt to the rapidly changing market environment.
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AI has been a major buzzword for years now and has become a popular topic of discussion as we aim to reinvent our future. As AI becomes mainstream here are some benefits the financial industry will enjoy:
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\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lower costs<\/strong> by automating repetitive tasks that take up a lot of time.
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\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improved customer experience<\/strong> through personalized recommendations and personalization.
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\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improved efficiency<\/strong> by utilizing machine learning algorithms to make better decisions.
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\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Increase in revenue<\/strong> through improved market research and analysis.
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The financial services industry is undergoing a transition as AI becomes more pervasive. It’s no longer about the mythical replacing humans with machines, but leveraging artificial intelligence to better serve customers and improve operations.
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In fact, AI can play a key role in helping banks and other financial institutions create value for their customers and deliver a better customer experience.
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Here are some ways AI will improve the customer\u2019s journey:
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1. Improving customer service<\/strong>: Analyzing data from transactions and account activity to identify trends that can be used for predictive analytics. For example, AI could analyze historical transaction data and identify trends such as when customers purchase certain products or make payments on time. This allows banks to predict which customers might need assistance in the future.
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2. Automating tasks<\/strong>: AI can automate many of the tasks currently done manually, freeing up employees for customer support. For example, an AI system might be able to integrate information from multiple sources, such as account statements, credit scores and social media posts, into a single report that shows the entire picture of your finances in real time.
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3. Predicting client behavior<\/strong>: With enough data about customers’ past spending habits, an AI system could predict what they’re likely to want in the future.
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4. Decision support systems<\/strong>, which are based on data analysis and machine learning algorithms, can assist in making financial decisions (DSS).
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The impact of AI on finance is that it can automate many manual tasks, freeing up time and resources for humans to focus on higher-value activities. These include:
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1.\u00a0Predicting future events<\/strong>, such as the weather or stock prices, which could be used to make better investment decisions.
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2.\u00a0Creating original content<\/strong>, such as articles and videos, which can be shared with customers in order to drive engagement and loyalty.
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3.\u00a0Insights into customers\u2019 behavior and preferences<\/strong>, which will help them understand how best to serve them. AI can analyze large amounts of financial data to forecast future outcomes or trends, a process known as advanced analytics or big data analytics (aka BDaaS).
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Predictions for the adoption of AI in 2023<\/strong>
Artificial intelligence (AI) leaders, consultants and vendors looked at enterprise trends and made their predictions. After a whirlwind 2022, here are some quoted highlights of their insights:
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1.\u00a0AI will be at the core of connected ecosystems —–Vinod Bidarkoppa, CTO of Sam\u2019s Club and SVP of Walmart<\/strong>
In 2023, we\u2019re going to see more organizations start to move away from deploying siloed AI and ML applications that replicate human actions for highly specific purposes and begin building more connected ecosystems with AI at their core.
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This will enable organizations to take data from throughout the enterprise to strengthen machine learning models across applications. Hence effectively creating learning systems that continually improve outcomes.
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For enterprises to be successful, they need to think about AI as a business multiplier, rather than simply an optimizer.
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2.\u00a0AI will create meaningful coaching experiences\u2014 Zayd Enam, CEO, Cresta<\/strong>
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Modern AI technology is already being used to help managers, coaches and executives with real-time feedback to better interpret inflection, emotion and more, and provide recommendations on how to improve future interactions.
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The ability to interpret meaningful resonance as it happens is a level of coaching no human being can provide.
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3.\u00a0AI will empower more efficient DevOps \u2013 Kevin Thompson, CEO, Tricentis<\/strong>
When it comes to devops, experts are confident that AI is not going to replace jobs; rather, it will empower developers and testers to work more efficiently. AI integration is augmenting people and empowering exploratory testers to find more bugs and issues upfront, streamlining the process from development to deployment.
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In 2023, we\u2019ll see already-lean teams working more efficiently and with less risk as AI continues to be implemented throughout the development cycle.
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\u201cSpecifically, AI-augmentation will help inform decision-making processes for devops teams by finding patterns and pointing out outliers, allowing applications to continuously \u2018self-heal\u2019 and freeing up time for teams to focus their brain power on the tasks that developers actually want to do and that are more strategically important to the organization.\u201d
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4.\u00a0AI investments will move to fully-productized applications \u2014 Amr Awadallah, CEO, Vectara<\/strong>
There will be less investment within Fortune 500 organizations allocated to internal ML and data science teams to build solutions from the ground up. It will be replaced with investments in fully productized applications or platform interfaces to deliver the desired data analytic and customer experience outcomes in focus.
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That\u2019s because in the next five years, nearly every application will be powered by LLM-based neural network-powered data pipelines to help classify, enrich, interpret and serve.
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But productization of neural network technology is one of the hardest tasks in the computer science field right now. It is an incredibly fast-moving space that without dedicated focus and exposure to many different types of data and use cases, it will be hard for internal-solution ML teams to excel at leveraging these technologies.
\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
References<\/u><\/strong>
ai-trends-for-2023-industry-experts-and-chatgpt-ai-make-their-predictions\/<\/a>
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AI is Changing Financial Services Delivery<\/strong><\/figcaption><\/figure>\n\n\n\n
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Source: Freepik<\/a>
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AI is transforming the way businesses operate and invest, enabling them to identify patterns, make predictions, create rules, automate processes, and communicate more efficiently.
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It is at the top of the agenda for financial services, as customers are becoming more informed and expect transparent as well as consistent and reliable services.
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To generate value, banks and financial services organizations should be smart about choosing appropriate use cases and technologies. These use cases should outline what “measurable” success looks like both in the short and long term and should be assessed and prioritized based on the level of business impact and technological feasibility.
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For example, classification type problems are commonly seen in banking, and AI-driven call center compliance automation is an example of using AI to classify high-risk calls for further review.
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Mariette van Niekerk<\/a> leads the Data Science & AI practice of Deloitte New Zealand’s Risk Advisory team, using a variety of machine learning \/ AI technologies to detect and manage fraud and operational risks.
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She is a seasoned data scientist and project manager with a 12-year track record of delivering cross-industry operations research and artificial intelligence solutions. She recommends breaking the high-level plan for full roll-out down into smaller phases that deliver benefits early.\u00a0
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References<\/u><\/strong>
\u201cHow AI Is Shaping the Future of Financial Services.\u201d Deloitte New Zealand<\/em>, 18 May 2022<\/a>
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Challenges of Adopting AI in the Financial Industry<\/strong>
The use of AI in global banking is estimated to grow from a $41.1 billion business in 2018 to $300 billion by 2030. Traditional financial services companies have two objectives to fulfill with AI: speed, flexibility, and agility, and adhering to compliance standards and regulatory requirements.
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However, big challenges remain in building responsible and ethical AI systems, and traditional financial institutions struggle to deploy in-depth AI capabilities to truly harness its full potential.<\/figcaption><\/figure>\n\n\n\n
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These include:
Data quality and weak core structures<\/strong> make it difficult for AI and ML systems to identify overlapping and conflicting entries.
Lack of support for AI-specific scale and volume and<\/strong> can even show biased results when written by developers with a biased mind.
Lack of standard processes and guidelines<\/strong> for AI in the financial domain.
The lack of talent, budget constraints.<\/strong>
Significant commitment toward AI investment<\/strong>. It is important to consider the context, use case, and type of AI model implemented to analyse the appropriate approach while collaborating or upscaling core tech systems.
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The Economist’s research team found that 86% of Financial Service executives plan to increase AI-related investment over the next five years, with the strongest intent expressed by firms in the APAC and North American regions.
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Businesses that scale with AI over time, will enjoy an unwavering focus on compliance, customer satisfaction, and retention.
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References<\/u><\/strong>
AI Adoption Challenges in Traditional Financial Services Companies, 7 Mar. 2022<\/a>
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Role of Government and Regulatory Bodies in Financial Services AI<\/strong>
AI, including machine learning (ML), can improve the delivery of financial services as well as operational and risk management processes. Financial authorities are encouraging financial sector innovation and the use of new technologies.
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As a result, sound regulatory frameworks are required to maximize benefits and minimize risks from these new technologies. There are AI governance frameworks or principles that apply across industries, and several financial authorities have begun developing similar frameworks for the financial sector.
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These frameworks are based on general guiding principles such as dependability, accountability, transparency, fairness, and ethics. Financial regulators are under increasing pressure to provide more concrete, practical guidance.
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Existing governance, risk management, and development and operation requirements for traditional models also apply.<\/figcaption><\/figure>\n\n\n\n
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AI\u00a0in\u00a0Banking:\u00a0A\u00a0JP\u00a0Morgan\u00a0Case\u00a0Study\u00a0<\/figcaption><\/figure>\n\n\n\n
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Source:The web<\/a>
Businesses can benefit from this financial industry behemoth of JP Morgan. This section examines how one of the largest banks, JP Morgan Chase & Co. is using artificial intelligence to tackle a slew of mundane tasks.
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The\u00a0multinational\u00a0is\u00a0unwavering\u00a0in\u00a0its\u00a0commitment\u00a0to\u00a0lowering\u00a0costs,\u00a0increasing\u00a0operational\u00a0efficiency,\u00a0and\u00a0
improving\u00a0the\u00a0client\u00a0experience,\u00a0and\u00a0it\u00a0has\u00a0been\u00a0an\u00a0early\u00a0adopter\u00a0of\u00a0disruptive\u00a0technologies\u00a0such\u00a0as\u00a0Blockchain.
\u00a0
They\u00a0established\u00a0a\u00a0center\u00a0of\u00a0excellence\u00a0within\u00a0Intelligent\u00a0Solutions\u00a0in\u00a02016\u00a0to\u00a0investigate\u00a0and\u00a0implement\u00a0a
growing\u00a0number\u00a0of\u00a0use\u00a0cases\u00a0for\u00a0machine\u00a0learning\u00a0applications\u00a0across\u00a0the\u00a0organization.
\u00a0
They have a document review system, in which corporate lawyers analyse large amounts of data and sort and identify important pieces for litigation, which is one of the legal profession’s pain points.
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According\u00a0to\u00a0a\u00a0McKinsey\u00a0&\u00a0Co.\u00a0study,\u00a0nearly\u00a0a\u00a0quarter\u00a0of\u00a0lawyer\u00a0work\u00a0output\u00a0can\u00a0be\u00a0automated.\u00a0According\u00a0to\u00a0a\u00a0study\u00a0conducted\u00a0by\u00a0Frank\u00a0Levy\u00a0at\u00a0MIT\u00a0and\u00a0Dana\u00a0Remus\u00a0at\u00a0the\u00a0University\u00a0of\u00a0North\u00a0Carolina\u00a0School\u00a0of\u00a0Law,\u00a0
implementing\u00a0machine\u00a0learning\u00a0could\u00a0reduce\u00a0lawyers’\u00a0billable\u00a0hours\u00a0by\u00a0about\u00a013%.
\u00a0
JP Morgan has also implemented a program called COiN, which uses unsupervised machine learning to automate the contract document review process. The primary technique employed is image recognition, and the algorithm can extract 150 relevant attributes from annual commercial credit agreements in seconds, as opposed to 360,000 person-hours for manual review.
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COiN is proving to be more cost-effective, efficient, and error free, and the company is committed to its technology hubs for teams specializing in big data, robotics, and cloud infrastructure in order to find new revenue streams while reducing expenses and risks.
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References:<\/u><\/strong>
\u201cAI in Banking: A JP Morgan Case Study and Takeaway for Businesses.\u201d<\/a>
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\u00a0<\/strong>
Conclusion<\/strong>
In conclusion, the current state of Artificial Intelligence in banking is rapidly evolving and has the potential to greatly improve the efficiency and accuracy of financial services. AI-powered solutions can help banks with tasks ranging from fraud detection to customer service and personalization.
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\u00a0However, the implementation of AI in the banking sector must be done with caution and proper regulations in place to ensure the safety and privacy of customers’ data and to prevent any potential biases in decision making.
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As AI continues to mature, it is expected to bring significant benefits to the banking industry and its customers, and it is essential for banking executives to stay informed and proactive in incorporating AI technology into<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22,20,4,5,21,7,23],"tags":[24,26,6,3,27,9],"class_list":["post-224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-api","category-cloud-computing","category-devops","category-banking","category-iaas","category-microservices","category-open-banking","tag-ai","tag-artificialinteligence","tag-banking","tag-devops","tag-fintech","tag-micorservices"],"_links":{"self":[{"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/posts\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":1,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/posts\/224\/revisions\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finsense.africa\/blog\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}